Privacy Policy | MAD Mowers

1. Who We Are

MAD Mowers Ltd ("we", "us", "our") is the data controller responsible for your personal data. We are registered in England and Wales — company number 14582048, VAT number 436463780.

Our registered address is Unit 4, Wardon Hill Business Park, Dorchester, Dorset, DT2 9PW. You can contact us about any data matter at info@madmowers.uk or on 0333 006 4332.

This policy explains what personal data we collect, why we collect it, and what rights you have in relation to it. It applies to all data collected through our website, online store, contact forms, email, telephone, and in person.

2. What We Collect

Depending on how you interact with us, we may collect the following categories of personal data:

Identity data: your name
Contact data: email address, phone number, postal address
Transaction data: details of products or services you have purchased from us
Garden data: garden size and layout information submitted via our garden measurement tool — used only to provide a mower recommendation
Communication data: messages you send us via our contact form, email, or telephone
Booking data: your name, email, phone number, and preferences when registering for a demonstration event
Technical data: IP address, browser type, pages visited, and other standard web analytics information (see our Cookies Policy)

We do not collect any special category data (such as health information, ethnicity, or religious beliefs) and we do not knowingly collect data from children under 16.

3. How We Collect It

We collect personal data in the following ways:

When you complete a contact or enquiry form on our website
When you register for a demonstration event
When you place an order through our online store or in person
When you use our garden measurement tool and request a recommendation by email
When you call or email us directly
Automatically through cookies and standard web analytics when you browse our website (see our Cookies Policy)

4. Why We Use It

We use your personal data for the following purposes:

To process and fulfil orders for products and services
To schedule and carry out installation visits
To confirm your registration for a demonstration event and send you the location details
To respond to your enquiries, questions, and feedback
To send you a mower recommendation when requested via our garden tool
To keep records of transactions and communications for legal and accounting purposes
To improve our website and understand how visitors use it
To contact you about your order, booking, or service where necessary

We do not use your personal data for automated decision-making or profiling, and we do not use it for unsolicited marketing without your explicit consent.

5. Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases for processing your personal data:

Contract: processing is necessary to fulfil an order or provide a service you have requested
Legitimate interests: to respond to enquiries, improve our website, and keep records of business communications — where these interests are not overridden by your rights
Legal obligation: where we are required to retain records for tax, accounting, or other legal purposes
Consent: where you have explicitly agreed to receive marketing communications or to the use of non-essential cookies

6. Who We Share It With

We do not sell your personal data. We may share it with the following third parties only where necessary:

EmailJS — used to deliver form submissions and booking confirmations from our website. Data is transmitted securely and not stored beyond delivery.
Shopify — our online store platform, which processes order and payment data. Shopify's own privacy policy applies to data processed through the store.
Payment processors — to handle payment transactions securely. We do not store full card details.
Our team — staff who need access to fulfil orders, schedule installations, or respond to your enquiry
Legal or regulatory authorities — if required by law

All third parties we work with are required to handle your data securely and in accordance with applicable data protection law.

7. How Long We Keep It

We retain personal data only for as long as is necessary for the purposes described in this policy, or as required by law.

Order and transaction records: 7 years, as required for tax and accounting purposes
Installation records: retained for the duration of any applicable warranty period plus 2 years
Enquiry and contact records: up to 3 years from the date of last contact
Demo event registrations: deleted within 6 months of the event
Garden tool submissions: not stored beyond the email delivery unless you subsequently place an order

When data is no longer required, we delete or anonymise it securely.

8. Your Rights

Under UK GDPR, you have the following rights in relation to your personal data:

Right of access

You can request a copy of the personal data we hold about you.

Right to rectification

You can ask us to correct any inaccurate or incomplete data we hold.

Right to erasure

You can ask us to delete your data where there is no longer a lawful basis for us to hold it.

Right to restrict processing

You can ask us to limit how we use your data in certain circumstances.

Right to data portability

You can request your data in a portable, machine-readable format where processing is based on consent or contract.

Right to object

You can object to processing based on legitimate interests, including direct marketing.

To exercise any of these rights, please contact us at info@madmowers.uk. We will respond within one month. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you believe your data has been handled unlawfully.

9. Cookies

Our website uses cookies and similar technologies. For full details of what cookies we use and how to control them, please see our Cookies Policy.

10. Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. All data transmitted through our contact forms is sent over encrypted HTTPS connections. Payment data is handled by PCI-DSS compliant processors and we do not store full card details.

No method of internet transmission is completely secure. While we do our best to protect your data, we cannot guarantee absolute security. If you have any concerns about data security, please contact us immediately.

11. Changes to This Policy

We may update this privacy policy from time to time. The current version will always be published on this page with the date it was last updated. We encourage you to check back periodically, particularly if you have an ongoing relationship with us.

12. Contact Us

For any questions, requests, or concerns relating to this privacy policy or your personal data, please get in touch:

Email: info@madmowers.uk
Phone: 0333 006 4332
Post: MAD Mowers Ltd, Unit 4, Wardon Hill Business Park, Dorchester, Dorset, DT2 9PW

We're a small, approachable team. If you have any concerns about how we handle your data, please just get in touch — we'll always do our best to help.